HOW WE DO QUANT.
There’s a difference between numbers and connecting the right numbers for growth.
You don’t want to be up to your elbows in data, so we design our studies to focus on what you care about most. We pore over page after page, expertly separating the wheat from the chaff, to distill, digest and demystify. You get real-world, really useful direction that empowers you to move forward, knowing that your decisions are firmly grounded in data.
SEE THE BULL’S EYE
Consumer Segmentation
A good segmentation study is the foundation of any successful brand strategy. To grow your brand most effectively, you need to identify who your consumers are and what makes them tick. Segmentation studies do that for you by identifying like groups of consumers and revealing how they align or differ in attitudes, motivations and behaviors. Along with a deep understanding of your segments, we give you recommendations for specific marketing strategies and tactics to appeal to the most promising among them.
FIND THE PATH FORWARD
Attitude & Usage Evaluation
When you need a thorough understanding of a category and its consumers, an Attitude & Usage Evaluation will give you the goods. It’s a heavy-hitting utility player that helps size the market; get a pulse on consumer needs, attitudes and behaviors; and benchmark the health of your brand relative to the competition. It can find opportunities for growth and help you figure out who to target and how. The versatile and customizable A & U can go deep, it can go broad, it can do both — depending on what you need to know most.
WHERE TO PLACE BETS
Concept Screening & Validation
We’ve all been there. Trying something new can be daunting. Concept Screening & Validation helps you vet new products and services, packaging designs and brand positioning by assessing their potential with yardsticks like consumer interest, performance against the competition, and pricing. The results help you make the tough decisions so you can be sure that the concepts and communication you’re investing in have the best chance for success.
HOW TO PIVOT
Brand Awareness & Equity Tracking
Are your marketing efforts making a difference? Are you getting enough bang for your buck? Brand Awareness & Equity Tracking help us understand how awareness and purchasing metrics change over time, and whether your marketing efforts are having a positive impact on how salient and sticky your brand is. We also include diagnostic information to help explain the ebb and flow.
SAY WHAT STICKS
Claims Evaluation & Testing
With a marketplace as crowded as it is, you need to know what to shout to stand out. Claims Evaluation & Testing reveals the claims that are the most appealing and likely to drive purchase, as well as which combination of claims will reach the most people. Because you do not want to lose out to the other guy.
GET THE COMBO RIGHT
Line Optimization & Conjoint
Whether you’re expanding an existing line or optimizing shelf space, Total Unduplicated Reach and Frequency (TURF) analysis finds which combination of new or current products appeals to the greatest number of consumers. If it’s a new product you need to create, Conjoint analysis is an advanced method that uncovers the optimal mix of features and attributes to maximize appeal. With either study, we give you a simulator that lets you analyze options ‘til the cows come home.
DRIVING THE BUY
Shopper Journey
Shopper research is a vital part of a 360-degree marketing strategy, particularly in such a complex retail landscape. Winning new consumers or convincing current consumers to buy more requires a firm handle on the factors that drive consumer behavior at every point on the shopper’s journey, whether online, in-store, or both. We custom-design studies to zoom in on what you need to know, then translate our findings into pragmatic solutions to help you increase consumption and sharpen your competitive advantage.
