We deliver the confidence to move.

We get it. Navigating what’s next is risky, but so is staying put.

Information can show you the way, but only if you can put it to use. Where other firms may leave you with a pile of numbers, we won’t shy away from telling you exactly what to do. That’s what makes us special — we distill complex data into crystal-clear, made-to-order direction that inspires all the right moves.

USEFUL

CLARITY
YOU CAN USE…

We’ve all experienced the bazillion page deck you don’t know how to use. Frankly, it drives us bananas. At mindsight we create the clarity you need by zeroing in on precisely what you need to know most. We custom design everything we do to focus on the questions you have, and then uncover the answers in smart, strategic and simple ways. The bottom line? Refreshingly relevant news you can use. We call this the joy of knowing.

HUMAN

…FROM GEEKS
WHO GET IT.

Despite our undying love of statistical significance, we’re as invested in your business as you are. We know what’s at stake, so we make sure we set you up for success — even if it means we’re analyzing data at 4am. We’ll do whatever it takes to help you make an impact with your brand. That’s what you should expect from your nerd next door.

OODLES OF TOOLS

WHAT WE DO.

Since no two business concerns are exactly the same, we’ve got a host of powerful investigative methods on hand to answer any question you throw our way. Whether you want to size, identify, assess or optimize, we can help get the answers you need to drive your business forward. Have a look at some of the tools in our toolbox. If what you need isn’t here, just ask — chances are we’ve done it before and can do it again.

KNOW YOUR PEEPS

CONSUMER & SHOPPER JOURNEYS
ATTITUDE & USAGE EVALUATION
CONSUMER SEGMENTATION

WHERE TO PLAY & HOW TO WIN

BRAND STRATEGRY & POSITIONING WORKSHOPS
POSITIONING DEVELOPMENT
POSITIONING VALIDATION

WHAT TO SAY  & HOW TO SAY IT

CLAIMS EVALUATION & TESTING
COMMUNICATION STRATEGY
ADVERTISING & COMMUNICATION TESTING

THE NEXT BIG THING

CONCEPT & PACKAGING DEVELOPMENT
CONCEPT SCREENING & VALIDATION
LINE OPTIMIZATION & CONJOINT

HOW TO KNOW IF IT’S WORKING

BRAND AWARENESS & EQUITY TRACKING
MEDIA IMPACT EVALUATION
MAIN MESSAGE ASSESSMENT