WHAT WE DO.

We’ve got an armload of research tools on hand to answer any and all questions about your business.

Don’t see what you need? Just ask — odds are we’ve done it before and can do it again.

KNOW YOUR PEEPS

Consumer & Target Understanding

CONSUMER & SHOPPER JOURNEYS
ATTITUDE & USAGE EVALUATION
CONSUMER SEGMENTATION & PERSONAS

Whether we engage with them live and in the flesh or via desktops or devices, we can help you learn who your consumers are and how to motivate them to buy more of your brand.

WHERE TO PLAY AND HOW TO WIN

Brand Strategy & Positioning

BRAND STRATEGY & POSITIONING WORKSHOPS
POSITIONING DEVELOPMENT
POSITIONING VALIDATION

By deeply examining the Who, What, Where, When, Why and How of your brand, we’ll identify the brand strategy or positioning platform you should consider to take your growth up a notch—or two or three.

WHAT TO SAY AND HOW TO SAY IT

Communications & Messaging

CLAIMS EVALUATION & TESTING
COMMUNICATION STRATEGY
ADVERTISING & COMMUNICATON TESTING

Communication strategy can have a huge impact on how fast your business grows. We have lots of different methods to help you determine which claim is most likely to drive purchase, which positioning has the highest appeal and relevance, and how well your ad says what it’s supposed to say.

THE NEXT BIG THING

Innovation

CONCEPT & PACKAGING DEVELOPMENT
CONCEPT SCREENING & VALIDATION
LINE OPTIMIZATION & CONJOINT

We have all sorts of tools in the box to help you identify consumer needs and pinpoint ideas with the highest potential. We can also help you decide how your products should be flavored, packaged and labeled to deliver the biggest bang to your top and bottom lines.

HOW TO KNOW IF IT’S WORKING

Marketing Optimization

BRAND AWARENESS & EQUITY TRACKING
MEDIA IMPACT EVALUATION
MAIN MESSAGE ASSESSMENT

We can help you determine if the marketing you’re touting and shouting is moving awareness, Net Promoter Score, or a range of other needles. We can do so as frequently or infrequently as you like, but either way, you’ll know what impact your efforts are making on the health and value of your brand—and what to do as a result.

STAND OUT FROM THE CROWD

Category & Competitive Assessment

BRAND HEALTH EVALUATION
CATEGORY & COMPETITIVE LANDSCAPING
BRAND LOVE EXPLORATION

We have just the right methods to help determine how differentiated your brand really is—and how strong it can potentially be. We’ll zero in on the attributes that will lead consumers to buy your brand over others and show you exactly how to bring them to life.

CASE STUDIES