These are the values that define who we are and how we show up as mindsighters. They’re what you can expect at every point in your experience with us.
What we stand for.
OUR VALUES
WE, NOT I
–we're all for one and one for all.
We stand shoulder-to-shoulder with each other and as a team. We know instinctively that there’s only one way to lift off – and that’s together. Once we suit up, there are no solo wins. “We, not I,” means we help each other, we leave no one behind, we act as one. And that makes us pretty friggin’ awesome.
WE SIMPLIFY
–so our clients don't have to.
If there’s one thing we pride ourselves on, it’s making the hard stuff easy. Transforming complex into simple is a competitive advantage, and we’re known for it. No matter what the work, we’re not done until we’ve connected the dots in smart, strategic, and simple ways our clients know exactly how to use.
WE TOTALLY CARE
–about our clients, communities, and each other.
We recognize that we’re stupid-lucky to have what we have—our clients, our staff, and a lot of good friends doing great things in communities near and far. So we give of ourselves in whatever way we can to spread smiles, brighten days, and lighten loads.
WE'RE ALL IN
–for every stroke.
We’re crazy committed and wildly dedicated to our clients and what they need. In fact, we can’t think of a hill we wouldn’t charge for them. Their success is, well, our success. We’re invested in their outcomes, patient with their processes, and will do whatever it takes to go all the way.
WE OWN IT ALL
–both the magic and the misses.
mindsighters are given the opportunity to make an impact and the latitude to make a mistake. Anyone can put a dent in the Universe, but occasionally, things get human. When either moment comes, we own it. It’s all part of how we shine, learn, and show up.
WE LIKE TO PLAY
–and that's serious work.
Making people smile has a big impact on our team and our clients. So we’re not afraid to deliver a fun experience with every deck, every data point, and every day. It’s what keep us sane, sticky, and coming back for more.
"Values are like fingerprints. You leave 'em all over everything."
—ELVIS PRESLEY
We’re a consumer and brand research firm that helps you see inside the minds of your consumers so you’ll know how to grow. We do this using tools you know and some you don’t, with a level of clarity, efficiency, and fun you won’t expect.