We’re a consumer and brand research firm that helps you see inside the minds of your consumers so you’ll know how to grow. We do this using tools you know and some you don’t—with a level of clarity, efficiency, and fun you won’t expect.
From consumer and target understanding to brand positioning and communication, to packaging and new product innovation, we deliver insightful, easy-to-understand research to help you build what’s next. We do it every day for clients like these…
We turned the tables and hired someone else to talk to our clients about their experience working with us. Here’s what they said.
Here at mindsight we’ve got a few non-negotiables. We’re crazy committed to our clients—there’s not a hill we won’t charge. We believe in “we, not I,” and stand shoulder-to-shoulder with our clients and each other. We’re ruthlessly dedicated to clarity and simplicity. We give mindsighters the opportunity to make an impact as well as the latitude to make a mistake. We know that the world is bigger than just us, and do what we can to even the playing field. Last but in no way least, we take it as gospel that having a whole bunch of fun is good for business—and good for us.
Since no business questions are ever exactly the same, we have lots of survey tools on hand to answer any question. Whether you need to size, identify, assess, or optimize, we can help get the answers you need to drive your business forward.
Have a look at some of the tools in the box. If something you need isn’t listed, just ask—chances are we’ve done it before and can do it again.
Consumer and target understanding.
Brand strategy and positioning.
Communication and messaging.
Packaging and new product development.
Awareness and equity tracking.
Category and competitive assessment.
We admit it. We’re total research nerds. We’re passionately curious about why people do what they do and how we can utilize that to help you and your business. We love finding that game-changing insight and then using it to create big business-building ideas. We use smart thinking, proven tools, and a good measure of fun to get there.
We’re a consumer and brand research firm that helps you see inside the minds of your consumers so you’ll know how to grow. We do this using tools you know and some you don’t, with a level of clarity, efficiency, and fun you won’t expect.
