custom, deep-dive qual and quant research as a foundation for growth.
custom, deep-dive qual and quant research as a foundation for growth.
qualitative
An illuminating look at your consumer informed by the human experience. Understand the emotional factors driving consumer behavior.
quantitative
A deep dive into the numbers, curated to focus on what’s most important to you. Make confident decisions grounded in data.
quantitative
A deep dive into the numbers, curated to focus on what’s most important to you. Make confident decisions grounded in data.
Uncover the bigger story by exploring the emotions, perceptions and experiences that influence consumer behavior.
We tease out the hidden patterns and implications for a deeper, more nuanced understanding of your consumer informed by authentic human experience.
we dig in deep
consumer
illumination
Building your brand’s competitive advantage starts with a truly deep and madly detailed understanding of your consumers.
You’ve got a long list of things you want to know, beginning with who your consumers are, what they value, and what brings them joy or causes frustration. To get answers, we dig deep into your consumers’ lives, helping you experience what they say, what they do and how they live. You learn all about how their attitudes, behaviors and motivations triangulate together – just what you need to make sure your brand stays relevant to the people who matter most.
from soup to nuts
consumer journey mapping
Ever feel like the shopper’s path to purchase is more pretzel than straight line?
We’ve got a shopping cart full of qualitative tools to help you understand the factors that influence consumer purchasing behavior throughout their journey with your brand. Through methods like shop-alongs and pantry tours, we dig into the thoughts, feelings and behaviors of key consumers and use journey mapping to determine the catalytic moments that matter, from initial triggers to purchase decision. You get ringside seats to real-life consumer thought processes, along with clear direction to help you deepen the connection between target consumers and your brand.
from soup to nuts
consumer journey mapping
Ever feel like the shopper’s path to purchase is more pretzel than straight line?
We’ve got a shopping cart full of qualitative tools to help you understand the factors that influence consumer purchasing behavior throughout their journey with your brand. Through methods like shop-alongs and pantry tours, we dig into the thoughts, feelings and behaviors of key consumers and use journey mapping to determine the catalytic moments that matter, from initial triggers to purchase decision. You get ringside seats to real-life consumer thought processes, along with clear direction to help you deepen the connection between target consumers and your brand.
live and in the flesh
consumer
persona creation
Developing deep empathy for your target consumer can help you ensure
that they become emotionally attached and loyal to your product.
That’s because the more intimately you understand and identify with them, the more relevant your communications to and innovations for them will become. To create an effective target persona, we use insights from qualitative research to assemble the traits, attitudes, beliefs and values that characterize and define your most important audience segments. The result is precisely what you need: a targeting tool that establishes a powerful connection between you and the consumer you want to reach, talk to and grow with.
stake your claim
positioning development
Outshining the competition depends on how well-positioned you are.
The health and success of your brand is determined by the distinctive territory you’ve claimed in the marketplace and the minds of consumers. We’ve got lots of projective techniques in our qualitative quiver to help you define a position that is yours and yours alone, then develop messaging that’s emotionally powerful, behaviorally persuasive and easy to understand. Sounds like a tall order? We’re up for the challenge if you are.
stake your claim
positioning development
Outshining the competition depends on how well-positioned you are.
The health and success of your brand is determined by the distinctive territory you’ve claimed in the marketplace and the minds of consumers. We’ve got lots of projective techniques in our qualitative quiver to help you define a position that is yours and yours alone, then develop messaging that’s emotionally powerful, behaviorally persuasive and easy to understand. Sounds like a tall order? We’re up for the challenge if you are.
make it stick
concept & packaging
development
Are your target consumers going to see your new product,
feature or packaging design the way you want them to?
With Concept & Packaging Development research, we engage with consumers to elicit their authentic opinions and understand whether your stimuli is saying and doing what you intended. We can jump in at any stage, whether you’re mulling over new ideas, working on improvements to existing products or packaging, or about to go to market. By identifying potential concerns or unaddressed issues, we help you avoid pre-launch pitfalls and ensure post-launch stickiness.
play the right tape
communication strategy
In a world jam-packed with more channels than you can measure, it’s never been easier — or more complicated — to reach out directly to consumers. Are you sending the right message?
With Communication Strategy research, we help you know what to say and how to say it so your voice will stand out. We illuminate the language and messaging that will most effectively stir emotion, encourage engagement and build brand loyalty with your current and prospective consumers, so you can connect in compelling and meaningful ways.
play the right tape
communication strategy
In a world jam-packed with more channels than you can measure, it’s never been easier — or more complicated — to reach out directly to consumers. Are you sending the right message?
With Communication Strategy research, we help you know what to say and how to say it so your voice will stand out. We illuminate the language and messaging that will most effectively stir emotion, encourage engagement and build brand loyalty with your current and prospective consumers, so you can connect in compelling and meaningful ways.
We design our studies to focus on what you care about most.
We pour over the details to digest and demystify, giving you real-world, really useful direction that empowers you to move forward. We help you make decisions with confidence, firmly grounded in data.
see the bull’s eye
consumer
segmentation
A good segmentation study is the foundation of any successful brand strategy.
To grow your brand most effectively, you need to identify who your consumers are and what makes them tick. Segmentation studies do that for you by identifying like groups of consumers and revealing how they align or differ in attitudes, motivations and behaviors. Along with a deep understanding of your segments, we give you recommendations for specific marketing strategies and tactics to appeal to the most promising among them.
find the path forward
attitude &
usage evaluation
When you need a thorough understanding of a category and its consumers, an Attitude & Usage Evaluation will give you the goods.
It’s a heavy-hitting utility player that helps size the market; get a pulse on consumer needs, attitudes and behaviors; and benchmark the health of your brand relative to the competition. It can find opportunities for growth and help you figure out who to target and how. The versatile and customizable A & U can go deep, it can go broad, it can do both — depending on what you need to know most.
find the path forward
attitude &
usage evaluation
When you need a thorough understanding of a category and its consumers, an Attitude & Usage Evaluation will give you the goods.
It’s a heavy-hitting utility player that helps size the market; get a pulse on consumer needs, attitudes and behaviors; and benchmark the health of your brand relative to the competition. It can find opportunities for growth and help you figure out who to target and how. The versatile and customizable A & U can go deep, it can go broad, it can do both — depending on what you need to know most.
where to place bets
concept screening
& validation
We’ve all been there. Trying something new can be daunting.
Concept Screening & Validation helps you vet new products and services, packaging designs and brand positioning by assessing their potential with yardsticks like consumer interest, performance against the competition, and pricing. The results help you make the tough decisions so you can be sure that the concepts and communication you’re investing in have the best chance for success.
how to pivot
brand awareness &
equity tracking
Are your marketing efforts making a difference?
Are you getting enough bang for your buck? Brand Awareness & Equity Tracking help us understand how awareness and purchasing metrics change over time, and whether your marketing efforts are having a positive impact on how salient and sticky your brand is. We also include diagnostic information to help explain the ebb and flow.
how to pivot
brand awareness &
equity tracking
Are your marketing efforts making a difference?
Are you getting enough bang for your buck? Brand Awareness & Equity Tracking help us understand how awareness and purchasing metrics change over time, and whether your marketing efforts are having a positive impact on how salient and sticky your brand is. We also include diagnostic information to help explain the ebb and flow.
say what sticks
claims evaluation
& testing
With a marketplace as crowded as it is, you need to know what to shout to stand out.
Claims Evaluation & Testing reveals the claims that are the most appealing and likely to drive purchase, as well as which combination of claims will reach the most people. Because you do not want to lose out to the other guy.
get the combo right
line optimization & conjoint
Whether you’re expanding an existing line or optimizing shelf space, TURF analysis finds which combination of new or current products appeals to the greatest number of consumers.
If it’s a new product you need to create, Conjoint analysis is an advanced method that uncovers the optimal mix of features and attributes to maximize appeal. With either study, we give you a simulator that lets you analyze options ‘til the cows come home.
get the combo right
line optimization & conjoint
Whether you’re expanding an existing line or optimizing shelf space, TURF analysis finds which combination of new or current products appeals to the greatest number of consumers.
If it’s a new product you need to create, Conjoint analysis is an advanced method that uncovers the optimal mix of features and attributes to maximize appeal. With either study, we give you a simulator that lets you analyze options ‘til the cows come home.
driving the buy
shopper journey
Shopper research is a vital part of a 360-degree marketing strategy,
particularly in such a complex retail landscape.
Winning new consumers or convincing current consumers to buy more requires a firm handle on the factors that drive consumer behavior at every point on the shopper’s journey, whether online, in-store, or both. We custom-design studies to zoom in on what you need to know, then translate our findings into pragmatic solutions to help you increase consumption and sharpen your competitive advantage.
