We admit it. We’re total research nerds. We’re passionately curious about why people do what they do and how we can utilize that to help you and your business. We love finding that insight and then using it to create big business building ideas. We use smart thinking, proven tools, and a good measure of fun to get there.
Between all of us here at Mindsight, we’ve lived three or four decades worth of past lives as insight gurus at places like Kraft, Clorox, Microsoft, Kellogg’s, Chevron, IRI, and such. We know what clients want and what good looks like.
Truth be told, it could just be our shoes.
We often ask consumers to tell us which shoes best describe the attributes of a brand or service. The answers reveal meaningful differentiators. Roll over our shoes—you’ll see the qualities that make us mighty.